Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

America’s Most Historic Golf Trip

Williamsburg pairs championship courses with centuries of American history, making for one memorable long weekend.

1
Lifestyle
The Golf Round That Built a Bourbon Empire
1
partner
The Rise of Prediction Culture
Our Picks

Featured Stories

1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
Mission Belt Launches Canvas Collection

Mission Belt--the ratcheting, 1/4" adjusting, perfectly fitting, poverty fighting belt that you saw on Shark Tank--is back with a new Canvas Collection that combines vegan-friendly canvas straps with a variety of best-selling buckles to create a belt that's the perfect balance between weekend warrior and weekday workhorse. The Mission Belt…

By Jeff Drumheller
mission-belt-sp-821-1
Transportation
Volkswagen’s Electric Microbus Is Coming in 2022

In 5 years, the past and the future will meet, as Volkswagen's I.D. Buzz, the company's long-teased electric bus hits showrooms. Originally unveiled at the North American International Auto Show earlier this year, the adventure-ready vehicle blends the old school charm of the iconic VW bus with modern tech. Electric motors…

By Mike Newman
Volkswagen-Electric-Microbus
Clothing
Trendy Butler Is the Apparel Subscription Service You Need

Regardless of whether your personal tastes skew towards casual or work, print or pattern, denim or chino, Trendy Butler has you covered with a monthly subscription box personalized just for you. Each unique box is built using sophisticated artificial intelligence that references your taste, fit and pattern preferences with individual…

By Cooper Fleishman
trendy-butler-sp-1
Misc
Unfu*k Yourself: Get Out of Your Head and into Your Life

With a title like Unfu*k Yourself: Get Out of Your Head and into You Life it's easy to see why Gary John Bishop's new book is one of the few we'd recommend from the world of self-improvement. Bishop's book dispenses with the traditionally nonsensical knowledge you'd find in other self…

By Cooper Fleishman
Unfuk-Yourself-Get-Out-of-Your-Head-and-into-Your-Life
Food
Whiskey from the Guy Who Taught Jack Daniels to Make Whiskey

Jack Daniels wasn't born knowing how to make whiskey.  Someone had to teach him and that someone isn't who you'd expect.  Uncle Nearest, born Nathan Green, was a slave in Tennessee who first taught a young Jack Daniels how to distill.  The two worked together when Green was rented to…

By Dillon McLaughlin
Whiskey-from-to-the-Guy-Who-Taught-Jack-Daniels-to-Make-Whiskey-new