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What We're Buying
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The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

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Lifestyle
The Golf Round That Built a Bourbon Empire
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partner
The Rise of Prediction Culture
Our Picks

Featured Stories

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Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

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What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
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Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

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Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

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What We're Buying
What We're Buying

Summer’s Best Watches Under $1,500

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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Sports
Sports

The Best New Gear From Nike This Week

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Travel
Travel

How This Cryptic Vinegar Estate in Germany Sparked My Cocktail Shrub Era

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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What We're Buying
What We're Buying

The American Watchmaker Rebuilding a Lost Craft

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Travel
Travel

A Pilgrimage to Italy’s Iconic Superbikes and Supercars in Emilia-Romagna

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Shopping
Shopping

The Italian Art of Dressing Well in the Heat

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What We're Buying
What We're Buying

The Sunglasses You Should Be Wearing This Summer, According to An Expert

From Our Partners

The Latest

Features
The Worst Town in America to Live in if You Love Craft Beer

To give you an idea of how rapidly craft beer has expanded in this country, consider that after Prohibition ended, it took 88 years for America to reach 1,000 breweries again. That's almost a century. After that, it took only another 15 to hit 2,000 breweries, which we did in 2011. Today, less than…

By Mike Newman
worst-craft-beer-town-1
Fashion
Ministry of Supply Made the Perfect Work Polo (Again)

The new Ministry of Supply Apollo 3 Polo combines NASA-engineered Phase Change Materials and a piqué knit fabric structure to create a hyper-breathable, core-regulating shirt with a modern fit that will move you throughout the day--without having to worry about your collar because the Apollo 3 Polo has collar stays…

By Cooper Fleishman
Mos-apollo-polo-sp-1
Fashion
ICON’s Next Release Isn’t a 4×4; It’s a Watch

If you're an avid Cool Material reader, you've no-doubt stumble upon a handful of Jonathan Ward's creations. Every single one of his creations has been a lust-worthy truck built under the ICON 4x4 label. Well, until now. ICON's next release won't take you from point A to point B, but it will help you…

By Mike Newman
ICONs-Next-Product-Isnt-a-4×4-Its-a-Watch-1
Transportation
Driveshare Lets You Rent Dream Cars

Classic car insurance company Hagerty is taking their experience with drool-worthy automobiles to the next level with DriveShare, a service that lets you rent dream cars by the day in locations all across the United States. We've done luxury or classic car rentals on trips before, but the experience and…

By Cooper Fleishman
driveshare-featured
Clothing
Your First Look at the SpaceX Spacesuit

Elon Musk's visions are always of the grand variety. While this leaves many questioning whether or not he can pull these ideas off, we like to just sit back and enjoy the fun-as-hell drip of information. That's because we get things like what was posted yesterday on Musk's Instagram. This…

By Mike Newman
First-Look-at-the-SpaceX-Spacesuit