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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Videos
‘All the Money in the World’ Trailer

Ridley Scott's All the Money in the World stars Michelle Williams, Mark Wahlberg, and Kevin Spacey looking nothing like Kevin Spacey. Based on the kidnapping of John Paul Getty III, the uber-rich grandson of oil tycoon Jean Paul Getty, All the Money in the World offers a fictionalized retelling of Jean Paul…

By Mike Newman
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Home
Breaking Bad RV Incense Burner

If you've been looking for a way to remember what's arguably the greatest show of all time but don't want to start actually cooking meth, you're in luck. Now there's a much less illegal way to keep Walter White's spirit alive in your home. The Breaking Bad RV Incense Burner looks…

By Mike Newman
Breaking-Bad-RV-Incense-Burner
Food
‘Hot Ones’ The Last Dab Hot Sauce

Hot Ones, the hilarious and sometimes painful to watch show that pits Sean Evans against celebrity guests over a plate of wings that take a trip all the way up the Scoville scale, has partnered with Heatonist to release another new First We Feast presents Hot Ones hot sauce. If…

By Cooper Fleishman
Hot-Ones-The-Last-Dab-Hot-Sauce
Videos
‘The Shape of Water’ Red Band Trailer

Whether he's putting his talents to use on movies about giant, monster-fighting robots or creepy horror films, Guillermo del Toro has always had a unique take on the world of fantasy that walks the line between believable and completely absurd. His latest masterpiece, The Shape of Water, is an other-worldly…

By Cooper Fleishman
the-shape-of-water-trailer
Clothing
The Most Comfortable Undershirts You Can Buy

When it comes to undershirts there are two schools of thought. Some people will say that you absolutely have to have a v-neck so you can unbutton the top button without showing off the collar of the undershirt below, while the others will tell you that crewnecks are the only…

By Cooper Fleishman
The-Most-Comfortable-Undershirts-You-Can-Buy-Header