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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
The Lamborghini LM002 That Never Made It to Dakar

If there wasn’t a giant Raging Bull decal on the door panels of this vehicle—and you weren’t familiar with some of Lamborghini’s weirder vehicles—you’d probably have no idea this truck was a factory special from Lamborghini produced to run in the Paris Dakar rally. Unlike the Rambo Lambo that was fully kitted…

By Cooper Fleishman
Lamborghini-LM002
Misc
Made to Last: A Compendium of Artisans, Trades & Projects

We've long prized gear built by hand. Our shop is full of products created the old-fashioned way, with a helping of sweat. That's why we're big fans of the new release from Hardie Grant and author Vanessa Murray. Made to Last: A Compendium of Artisans, Trades & Projects takes you inside…

By Mike Newman
Made-to-Last-Vanessa-Murray
Features
8 New Apps You Should Know

Instead of wading through the massive amount of new app releases searching for a few diamonds in the rough, just let us be your guide. This is a collection of our favorite new apps for both iOS and Android for your downloading pleasure. Into the Dead 2 The sequel to the ever…

By Cooper Fleishman
8-New-Apps-You-Should-Know-Header
Travel
PlansMatter Is the Airbnb For Fans of Great Architecture

If you're a fan of great architecture, it must be a let down every time you have to book a hotel or Airbnb. To find something truly remarkable is next to impossible. That's where PlansMatter comes in. PlansMatter is like Airbnb, only all the listings are stunning works of art.…

By Mike Newman
PlansMatter-header
Gear
Bespoke Post Curates Themed Boxes for Guys Who Give a Damn

Want to mix the perfect drink? What about brew next-level coffee or travel in style? Bespoke Post is a subscription service for guys who give a damn about living this life right. Each month you'll receive unique gear and useful advice to upgrade your day-to-day. That means one month you'll…

By Mike Newman
Bespoke-Post-SP-10-19-17-1