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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
Tockr Watches are Born in Texas and Made in Switzerland

Tockr combines the timeless appeal of Americana with the precise sophistication only the Swiss can lend a timepiece. Conceived in Austin and built in Switzerland, Tockr watches really are the best of both worlds. Inspired by the golden age of aviation and the brave men and women of the time,…

By Cooper Fleishman
Tockr-Watches-SP-10-25-17
Home
Sullivan County Tree House

When we think of a tree house, we think of a simple, boxy structure that our old man helped us build when we were kids. What we don't think of is something like this. Employees of Jacobschang Architecture built this 360-square-foot "tree house" in the forest in Sullivan County, New…

By Mike Newman
Sullivan-County-Tree-House-1
Transportation
The Mazda Vision Coupe Will Make You Rethink Mazda

The Miata is fun and the Mazda 3 is ubiquitous, but Mazda, as a brand, has never excited us like this. The Mazda Vision Coupe, which the brand showed off at The Tokyo Motor Show yesterday, is simply stunning. While details about the ride are limited—we don't know what will…

By Mike Newman
Mazda-Vision-Coupe-Will-Make-You-Rethink-Mazda-1
Home
Autohaus Combines a Full Garage With a Home

If the million or so dollars worth of cars in and around the Autohaus weren't indication enough, the owner of this home really likes their vintage vehicles. What better way to enjoy them all the time than to have a custom live/work/play space built that combines a full garage with…

By Cooper Fleishman
Autohaus-Garage-Home-2
Transportation
Koenigsegg 1090 Bike

If you're into hypercars, the name Koenigsegg is very familiar. The Swedish manufacturer is responsible for some of the most insane sports cars ever placed on this earth. Designer Maksim Burov took the elements of the brand's sports cars and concocted a motorcycle that would fit in a Koenigsegg showroom.…

By Mike Newman
Koenigsegg-1090-Bike-1