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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Accessories
Reebok Teamed With ‘Stranger Things’ for a Pair of ’80s Sneakers

Stranger Things returns today and it has us craving all things '80s. So excuse us while we pump some Michael Jackson while trying to cop these new Reebok Ex-O-Fit sneakers. In collaboration with Bait, the sneakers pay homage to the Netflix series with a Stranger Things logo on the sole. Without…

By Mike Newman
Reebok-Teamed-With-Stranger-Things-To-Revive-a-Classic-1
Misc
What To Watch This Weekend: Stranger Things Season 2

With cable, Netflix, and internet options, finding the best thing to watch during your downtime is difficult. Instead of flipping through menus all weekend and settling on nothing, turn to What to Watch This Weekend, a series in which we give you our pick for the best new show or…

By Mike Newman
WTW-Stranger-Things-Season-2
Fashion
The Martenero Kerrison Watch Is an Affordable Classic

Even with a handful of devices in arm's reach that can tell you the time we're still partial to wearing a watch because it's a stylish, functional accessory. Martenero has long been one of our favorite affordable business watch brands because they focus on classic construction and contemporary style, and…

By Cooper Fleishman
Martenero-Kerrison-Watch
Tech
Be. Is a Powered Toothbrush That Doesn’t Need Batteries or Charging

Most people know the benefits of an electric toothbrush but they also know the drawbacks. Those drawbacks include either messy charging docks and wires or a bunch of batteries that, let's face it, will probably end up in a landfill. Be. is different. Be. gives you the sparkly clean you…

By Mike Newman
Be-Powered-Toothbrush
Transportation
Honda Sports EV Concept

Recently unveiled at the Tokyo Motor Show, the new Honda Sports EV Concept is the latest in a line of impressive electrics from the brand and could herald what's to come in the automaker's future. It kind of reminds us of the stupidly rare Honda 1300 coupe we've dreamed about driving…

By Cooper Fleishman
Honda-Sports-EV-Concept