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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Videos
‘The Normal People’ Takes You Inside the Race of Gentlemen

If you're an avid Cool Material reader, you're familiar with The Race of Gentlemen, an event held every year in Wildwood, New Jersey, in which guys and gals don old-timey outfits and race vintage bikes and cars up and down the beach. It's a sight to behold. If you've never been lucky…

By Mike Newman
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Transportation
Italian Dream Motorcycle Triumph Speed Triple Custom

Sleek, dark and stealthy, the Tripla 0.0 675cc Triumph Speed Triple Custom from Italian Dream Motorcycle (IDM) more than lives up to the brand's name. Triumph Speed Triple customs are nothing new but the IDM Tripla is actually a pretty involved build. Made using parts from a few highly specialized…

By Cooper Fleishman
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Gear
The Firelight Flask Is the First Ever ‘Cheers-able’ Flask

The standard flask was not built for sharing. Not only does one not hold that much booze, but it requires you to swap some saliva with your drinking buddy. The Firelight Flask is a flask built for sharing. Included are two tumblers and a large, 750ml flask, which is enough…

By Mike Newman
Firelight-Flask-Is-the-First-Ever-Cheers-able-Flask-1
Accessories
Vans Teamed Up With Finisterre for a Collection of Cold-Weather Surf Sneakers

As temps dip, surfers need to layer up before hitting the beach. While traversing the cold, hard, wet ground on their way to catch a few waves, proper footwear is in order. Luckily, Vans, a brand that knows a thing or two about action sports, partnered with British surf brand…

By Mike Newman
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Features
Slane Whiskey: The New Irish Whiskey 10 Centuries in the Making

As far as Irish whiskeys go, Slane has taken a lot of people—critics and casual drinkers alike—by surprise. A couple months back, they invited us out to Slane, County Meath, Ireland, to check out the distillery, learn a little more about the family’s storied history, and sample a bit of…

By Maxwell Barna
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