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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
The 2018 Ural Gear Up Is an Adventure-Ready Sidecar Motorcycle

Ural has been producing some of the most beloved heavy sidecar motorcycles since the WWII era. The bikes have changed quite a lot over the years, but they're still what Jay Leno describes as "the perfect mix of modern and retro." The new 2018 Ural Gear Up motorcycle leaves us…

By Cooper Fleishman
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Transportation
This VW Bus Was Made In Honor of ‘Back to the Future’

If Doc Brown needed to take a few passengers back to the future, the DeLorean would have been a poor choice. Let's be honest, space was not the DeLorean's strong suit. The perfect vehicle for hitting 88 mph with some friends and family is this 1967 VW Bus Bus outfitted…

By Mike Newman
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Transportation
Taylor Stitch Teams With Alta Motors for a Custom Motorcycle

If you put down the cash for one of Taylor Stitch's recently released Moto Jackets but don't have the bike to match, the menswear label has you covered. Taylor Stitch teamed with Alta Motors, an electric bike builder based in Brisbane, California, for a custom take on the brand's Redshift EX…

By Mike Newman
Taylor-Stitch-Teams-With-Alta-Motors-for-a-Custom-Motorcycle-1
Gear
These Kitchen Knives Stay Sharp 5x Longer Than Standard Knives

A dull knife is a dangerous knife. For performance and safety in the kitchen, a sharp blade is a necessity. That's why Habitat knives grabbed our attention. We first introduced one of these knives to you last year. It was a chef's knife that leveraged a patented alloy developed by…

By Mike Newman
These-Kitchen-Knives-Stay-Sharp-5x-Longer-Than-Standard-Knives-1
Entertainment
The Scariest Stories from Reddit’s NoSleep Subreddit

Scary stories are a morbid fascination we have. Every time we read a well-written one, we regret that we couldn’t get a room at Hook and Ladder 8. Yet we keep coming back for more, because for some sick reason, scary stories get our blood pumping in ways no other…

By Dillon McLaughlin
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