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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Tech
Tetra Is a Countertop Dishwasher That Doesn’t Require Plumbing

A dishwasher is a luxury many apartment dwellers in expensive metropolitan areas can only fantasize about. That's about to change with Tetra from Heatworks. Just unveiled at CES, Tetra is an internet-connected dishwasher that sits on a countertop and doesn't require plumbing. With the ability to hold 10 plates or…

By Mike Newman
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Travel
‘Game of Thrones’ Ice Hotel

Game of Thrones fans have some time to kill before Daenerys's dragons rain fire down on some White Walkers. If you're looking for a place to twiddle your thumbs, consider a stay at the SnowVillage, a resort built of ice and snow that draws inspiration from HBO's hit show. Developed…

By Mike Newman
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Audio
Sony WF-SP700N Noise-Canceling Earbuds

Laughed at at first, Apple AirPods have gone on to usher in the "hearable" era. Yup, the next must have tech accessory gets popped in your ear. Throwing its hat in the ring is Sony, with the newly announced WF-SP700N Noise-Canceling Earbuds. Available in four colorways, the earbuds stand out…

By Mike Newman
Sony-WF-SP700N-Noise-Canceling-Earbuds-1
Audio
The Sennheiser Ambeo Smart Headset Records 3D Audio

Sennheiser has long been one of our favorite headphone and microphone manufacturers because they're always innovating in the world of audio technology without making something that seems completely unfamiliar. The new Sennheiser Ambeo Smart Headset is a fantastic set of noise-cancelling earbuds that also happens to have a few clever…

By Cooper Fleishman
Sennheiser-Ambeo-Smart-Headset-Records-3D-Audio-1
Food
PicoStill Home Distiller

PicoBrew wants to do for home distilling what it did for homebrewing. The company that brought you the PicoBrew, a homebrewing setup that made brewing as easy as pressing a few buttons, has just introducing an add-on device that allows you to distill pilot batches of spirits in the comfort…

By Mike Newman
PicoStill-Home-Distiller-new