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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Work
Word. Notebooks Rad Collection

It’s time to dip back into the era of brick-sized mobile phones, calculator watches, and Alf. In other words, it’s time to get Rad. Our latest series of Word. Notebooks, the pocket notebook brand we launched in 2012, is inspired by the ‘80s and early ’90s, a time when when…

By Mike Newman
Word-Notebooks-Rad-Collection-1
Home
IKEA and Tom Dixon Created a Customizable Couch

You can deck out your entire home in IKEA goods and not have to sweat over the credit card bill. That ease and affordability does cost something, however. What you end up with is a pad that looks a lot many other pads. With DELAKTIG, a new couch concept, IKEA…

By Mike Newman
IKEA-and-Tom-Dixon-Created-a-Customizable-Couch-1
Misc
You Can Make Incredible Meals on a Food Stamps Budget With This Cookbook

Eating on the cheap and eating well are not usually two things that can coexist. Either you choose to down packets of ramen noodles or you cook costly meals that please your taste buds. With Good and Cheap: Eat Well on $4/Day you can have the best of both worlds. Leanne…

By Mike Newman
You-Can-Make-Incredible-Meals-on-a-Food-Stamps-Budget-With-This-Cookbook
Clothing
The Vans Versa Hoodie DX Repels Water, Resists Abrasion, and Holsters Your Phone

Vans has long been one of the go-to brands when it comes to action sports footwear and clothing, and the new Versa Hoodie DX is a perfect example why that is. Vans describes this new piece as their "landmark skate apparel innovation of 2018." We're inclined to agree. Pro-built for…

By Cooper Fleishman
Vans-Versa-Hoodie-DX
Transportation
2019 Mercedes-Benz G-Class

Describing the Mercedes-Benz G-Wagen as long in the tooth would be understatement of the year because there hasn't really been a brand new model since the G-Class debuted in the late '70s. Until now! Mercedes has finally unveiled the new 2019 G-Class and it, well, looks a lot like the…

By Cooper Fleishman
2019-Mercedes-Benz-G-Class-1