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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

1
4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Computers
The Rama Works M60-A Keyboard Will Last a Lifetime

When it comes to build quality, there's the way everyone else does it, and the way it gets done at Rama Works. The Rama Works M60-A is a mechanical keyboard in the traditional 60% scale form factor that's built so well that your grandkids will probably use it. The M60-A…

By Cooper Fleishman
Rama-Works-M60-Keyboard
Food
These are the Best Whiskies in the World, According to the World Whiskies Awards

Every year, a collection of whiskies are championed as the best in the world at the World Whiskies Awards. Then, subsequently, we go hunting for a bottle of each so we can stock our home bar with the best of the best. If you want to follow suit, below are…

By Mike Newman
Best-Whiskies-in-the-World-2
Gear
Morsel Is a Better Spork

The spork is a utensil usually met with laughter. While the most humorous of all the dining tools, it also holds the most potential. Morsel is the upgraded, fully realized spork that is anything but a joke. It's a spoon. It's a fork. It's a spatula. It's the best camping…

By Mike Newman
Morsel-Is-a-Better-Spork-1
Misc
What to Watch This Weekend: The Mechanism

With cable, Netflix, and internet options, finding the best thing to watch during your downtime is difficult. Instead of flipping through menus all weekend and settling on nothing, turn to What to Watch This Weekend, a series in which we give you our pick for the best new show or…

By Mike Newman
What-to-Watch-This-Weekend-The-Mechanism
Home
Now’s Your Chance to Own Props and Furniture From ‘Mad Men’

We could spend a lifetime talking about the impact Mad Men has had on television, pop culture, design, and drinking glasses. Thanks to Lionsgate presumably clearing some space, you can now own a piece of TV history from their ongoing Mad Men Auction on Screenbid. Want to own Don and…

By Cooper Fleishman
Nows-Your-Chance-to-Own-Props-and-Furniture-From-Mad-Men