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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
The Philharmonic Turntable Orchestra

We're no experts, but we're pretty sure most orchestras contain exactly zero DJs. The Philharmonic Turntable Orchestra is not your average orchestra, however. The only instruments here are plugged in and operated by champion disc jockeys. That's right. The Philharmonic Turntable Orchestra is composed of DJs and their turntables. Don't…

By Mike Newman
Philharmonic-Turntable-Orchestra
Gear
JHO Knives F**H Club

We're a little worried about the guys at JHO Knives. We love their knives and check their site often for fresh releases. So you can imagine our surprise when we stumbled upon their latest product, F**H, a titanium spiked club. Are they in danger? While the authorities check, let's tell…

By Mike Newman
JHO-Knives-FH-Club-1
Gear
GCI Rocking Camp Chair

Roughing it doesn't mean you need to put yourself through the paces. Sure, ditch the comforts of plumbing, a stocked kitchen, and a mattress that has the perfect bounce. But don't think that your campsite has to be devoid of places to truly relax. For your next camping trip, tailgate,…

By Mike Newman
GCI-Rocking-Camp-Chair-1
Gear
Halospheres Is a Desktop Toy That Spins at Over 3,600 RPM

In our quest to find the perfect desktop toy to kill time between meetings, we've come across numerous gadgets and gizmos. Most, however, are riffs on the same idea. Halospheres is different. Halospheres is the desktop toy that spins at over 3,600 RPM, making it completely unique and a ton…

By Mike Newman
Halospheres
Transportation
Karlmann King Stealth SUV

If you're aiming for "stealth," a large SUV probably isn't your vehicle of choice. You might consider something smaller, quieter, and less likely to be seen over a sea of sedans. That is, of course, unless the SUV you're talking about is the Stealth SUV from Karlmann King. With an…

By Mike Newman
Karlmann-King-Stealth-SUV-1