Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
What We're Buying
1

Italy From Home

How to stock your pantry, fridge, and bar cart like an Italian.

1
Lifestyle
The Golf Round That Built a Bourbon Empire
1
partner
The Rise of Prediction Culture
Our Picks

Featured Stories

1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Travel
Your One-Bag Weekend Getaway Packing Guide

Cover all the bases with versatile selections for your EDC, your outdoor kit, and some R&R afterwards.

1
What We're Buying
Bring the Soundtrack With You This Summer

The best outdoor portable speakers for beach trips, lake weekends, backyard hangs, and every adventure that calls for a little music.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Home
This Is One of the Best Kitchen Knives You Can Buy for Less Than a Hundred Bucks

If you Google, "Do I need a utility knife?" you'll find a bunch of articles about how the kitchen utility knife is essentially the red-headed stepchild of your knife block, and you should probably just throw it out. [To be clear, we're talking about the oddly sized kitchen knife that…

By Cooper Fleishman
This-Is-One-of-the-Best-Kitchen-Knives-You-Can-Buy-for-Less-Than-a-Hundred-Bucks
Transportation
Bruiser Conversions 6×6 Jeep Wrangler Pickup

When we first heard the news that someone was crazy enough to stretch a Jeep Wrangler JK into a triple-axle 6x6 beast capable of tackling, well, anything, we knew it had to be the work of the Bruiser Conversions team out of Florida. In case you don't recall, Bruiser Conversions…

By Cooper Fleishman
Bruiser-Conversions-6×6-Jeep-Wrangler-Pickup-2
Misc
Gossamer Is a Magazine For People Who Also Smoke Weed

Our love of small press magazines is well documented. So it should come as little surprise that we're excited for Gossamer, a new publication for "people who also smoke weed." Did you catch the wording there? This isn't a magazine about weed, per se; instead it's a magazine that covers topics that…

By Mike Newman
Gossamer-Magazine
Transportation
Nissan GT-R50 by Italdesign

The vehicle you see here is based on a 2018 Nissan GT-R Nismo. It only takes a passing glace, however, to realize this Nismo is even more insane than the $175,000 sports car it's based on. Coming to you from the team at Italdesign, the Nissan GT-R50 combines "Japanese brute…

By Mike Newman
Nissan-GT-R50-by-Italdesign
Tech
Bagtag Electronic Luggage Tag

We try to minimize the hassle of travel as much as possible every time we hit the friendly skies. Global entry. Slip-on shoes. Liquids in plastic bags. We'll try whatever saves us time. That's why we're on board for Bagtag, an electronic luggage tag display that attaches to your suitcase.…

By Mike Newman
Bagtag-Electronic-Luggage-Tag