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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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partner
Bowl Season Gear by Nike
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partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

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Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Health
Cycling Frog’s THC Mints Deliver the Perfect Microdose

Cycling Frog's Wintergreen Mints contain 1mg THC and 5mg CBD. It's the perfect combo for microdosing cannabis.

By Cooper Fleishman
cycling-frog-lead
Food
Embrace the Dark Side With TRUFF’s Latest Hot Sauce

TRUFF teams up with Star Wars for a limited-edition hot sauce collaboration.

By John A. Paradiso
Truff-SW-1
Gear
The Best Releases of the Week: A $2,000 Whiskey, a Custom Gold Bar of Butter, and More

Every week the Cool Material Editors are rounding up the best new product releases.

By John A. Paradiso
Keen-Feature
Fashion
Percival Teams Up With Classic Football Kits for 1-of-1 Vintage Soccer Jerseys

Percival's latest release adds a little bit of cheeky fun to vintage soccer jerseys.

By John A. Paradiso
Percival-1
Link Roundups
The 100 Most Influential People of 2024 and the Best Links of the Week

The web is a vast place best explored with a little guidance. Every week we curate a small collection of links worthy of your time, meaning you can skip the wandering and get right to the good stuff.

By John A. Paradiso
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