Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

Where to See the Tallest Free-Standing Totem Pole on Earth

Welcome to Victoria, British Columbia.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
Bowl Season Gear by Nike
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)

You don’t need a rare hookup to gift a piece of bourbon history.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
‘The Porsche Art Book’

You could string any combination of three numbers together and the odds are, if it starts with a 9, it's also the numerical moniker of a famous Porsche automobile. The recently released  Porsche Art Book is, as the name implies, the perfect coffee table book for all fans of Stuttgart motoring…

By Cooper Fleishman
The-Porsche-Art-Book
Transportation
1970 Nissan Fairlady Z432R

Forget what you know about the current Nissan 370Z. It's totally forgettable and seriously overdue for a redesign. The Fairlady Z in the form of the Z432 that only sold in Japan is the Z-Car you want. This right-hand drive track-focused Z432 borrowed the more potent and silky inline-six engine…

By Amos Kwon
1970-Nissan-Fairlady-Z432R
Transportation
Lamborghini Lambo V12 Vision Gran Turismo

Lamborghini just unveiled a physical version of a virtual car created for the World Finals of the 2019 FIA Certified Gran Turismo video game Championships in Monte Carlo. In the same nomenclature vein of the Ferrari LaFerrari, the Lambo V12 Vision Gran Turismo looks equal parts Sant'Agata hypercar and Batmobile.…

By Amos Kwon
Lamborghini-Lambo-V12-Vision-Gran-Turismo
Transportation
Rough Crafts “Igneous Ripper” Ducati Hypermotard

The Ducati Hypermotard supermotard-style bike is one of the best in the business, but when Winston Yeh of Rough Crafts got a hold of one, it became utterly transformed into a carbon fiber beast. The angular bodywork is gone, replaced by more menacing carbon fiber pieces that give the Hypermotard…

By Amos Kwon
Rough-Crafts-Igneous-Ripper-Ducati-Hypermotard-2
Food
This Man’s Whisky Collection Just Won a Guinness World Record

Whether you're collecting based on awards, group recommendations or what friends are telling you, it's a fair bet you think you have one of the best whiskey collections in the world. While that might certainly be true in some circumstances, it's not true in the global sense because the "World's…

By Cooper Fleishman
Guinness-World-Record-whisky-collection-1