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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Penfield Gibson Jacket

Penfield clothing is born and bred in the good ole' US of A and they rep their home team by offering the Gibson jacket in Red, Light Khaki (it's kind of like white), and Blue. Plus, since it's designed to stand up to the New England climate you know the…

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To A Tee: Dolce & Gabbana

The only thing that's not cool about this series of t-shirts from Dolce & Gabbana are the price tags. Featuring iconic images of some of Hollywood's legendary bad guys, it's likely that the 100% cotton crew neck t-shirts exceeds some men's shirt budgets for the entire year. Just remember that…

By BSacco
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Shortomatic Board Shorts

If you're the kind of guy that likes to be unique, you're probably intimately familiar with Threadless - the do-it-yourself art competition turned popularity contest. But there's only one type of guy that keeps his shirt on when he gets wet, and you don't want to be that guy. Shortomatic…

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John Varvatos Rock Volume One Eau de Toilette

Since no one's figured out how to bottle sex and drugs and sell it as a fragrance, you'll have to settle for John Varvatos Rock Volume One Eau de Toilette. This sexy blend of rose absolute and coffee beans is what rock stars probably smell like without all the liquor…

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Hey Dude Skin Care

A good grooming regimen is the bread and butter of any man's daily routine and the skin is an area that should never be avoided. Until recently though, acquiring moisturizer was as daunting a task as the dreaded "feminine supply" trip, which usually meant stealing some skin products from the…

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