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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Filson Foothills Parka Jacket

If you're a Filson virgin you have no idea what you've been missing. In a world of almost disposable American Apparel products, Filson sets themselves apart by producing high-quality clothing that is so durable (and stylish) it could very well become a family heirloom and the Shelter Cloths Foothill Parka…

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King Baby Studio Rings

With a band of fans from both the rock & roll and biker scenes, Mitchell Binder's King Baby Studio creates rings, jewelry and buckles that blend aspects of both worlds. The Santa Monica based brand offers handcrafted pieces using chunky sterling silver, precious stones, and leather. From profanities to the…

By BSacco
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Ben Sherman Hoodlum Shirt

Ben Sherman shirts are versatile enough to pull off a tucked in, 9-5 look, followed by a loose, crumpled effect for the weekend. The Hoodlum Shirt is done in their mod regular fit, that fits closely and complements your natural shape. Featuring a classic plaid pattern in triumph red, you'll…

By BSacco
ben-sherman-hoodlum
Mr. Jones Cyclops Watch

The need for absolute accuracy in a watch is eclipsed by our desire for something unique. The Special Edition Black Mr. Jones Cyclops has been described as the indie film noir of watches in a sea of Hollywood blockbusters with a focus is artistic expression over catering to what's expected.…

Mr-Jones-Cyclops-Watch-black
James Perse SeaVees Slip-on Shoes

James Perse fits right in with the SeaVees "California Casual" style we know and love, making this a perfect collab. James Perse SeaVees Slip-on Shoes sport a laid back 60s style that goes well with James Perse apparel in terms of looks and attitude. The shoe features a canvas upper,…

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