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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

Pabst Blue Ribbon x One Of These Days Limited Edition Collection

One of These Days, the menswear label from acclaimed multimedia artist, Matt McCormick, has once again teamed up with Pabst Blue Ribbon on a limited edition collection of apparel and accessories. McCormick has added his signature Americana flourish to a series of shirts, hats, glassware and more alongside the iconic…

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The Flint and Tinder 365 Pant Is Perfect For, Well, Everything

You only have to put on a pair of Flint and Tinder's 365 Pant one time to realize why they're Huckberry's most popular pants of all time. The 365 Pant is cut like jeans, styled like chinos and stretches like a performance pant, which makes them the perfect combination of…

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Vollebak Founders Explain How They Make Near Indestructible Clothing

Whether it's wildfires in the Arctic circle or deadly hot asphalt in Arizona, it seems like every day brings a new example of how humans aren’t adapting at the same rate in which the climate is changing. While it’s easy to be nihilistic, there are leaders out there working to…

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Casio G-Shock x Oneness Kentucky Bourbon Watch

To celebrate the 40th anniversary of its G-Shock watch brand, Casio has teamed up with Oneness Sneaker Boutique to release a stunner of a watch collaboration. The Kentucky Bourbon Watch is a limited edition watch inspired by the heritage of Kentucky bourbon translated to the iconic stylings of Casio's beloved…

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VERO Watch Company x Smokey Bear

Want to add a little vintage flair to your wrist? VERO Watch Company has teamed up with Smokey Bear to celebrate the US Forest Service's iconic mascot's 79th birthday. VERO has introduced two stylish watch designs: the '44 and the '64. The '44 is based on popular designs from 1944,…

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