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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear
By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
1
Fashion
Why The Field Watch Is The Ultimate Spring Watch

The military classic is a remarkable addition to your EDC this season, and these are a few of our favorites.

By Beau Hayhoe
Fashion
Nixon The Sam

In the early 1940s, the US and Germany started working (separately, obviously) on surface-to-air missiles in order to destroy aircraft and other missiles. Somehow, the good people at Nixon thought that was a fitting name for their newest watch and so The Sam was born. It's military inspired in terms…

By Cooper Fleishman
nixon-sam
Fashion
Toms Eyewear

We're going to take a break from the clever quips and metaphors to talk about something serious for a minute - giving back. When the company Toms started making shoes they instituted a One for One program. Every time someone buys a pair of Toms shoes, a child in need…

By Cooper Fleishman
toms-eyewear
Fashion
Steve & Co. NATO Watch Straps

We love watches. A lot. It's an affliction that has - on more than one occasion - led to a bank account nearing negative numbers and a lack of dresser space, not to mention the look on the significant others face when they learn how much the latest "investment" cost.…

By Cooper Fleishman
steve-co-watch-straps
Accessories
NIKE Q.S. Tennis Classic Premium Black

Before Rodman was kicking cameramen and Kobe was flipping out at post-game press conferences, there was John McEnroe. Almost as famous for his ridiculous on-the-court antics as he was for his incredible tennis ability, McEnroe was - at one point in time - the name to beat. This is relevant…

By Cooper Fleishman
nike-tennis
Clothing
Elvis & Kresse Firehose Belt

There are a lot of products that so perfectly epitomize "cool material" they really don't require much explaining. Giant books of breasts, bacon hot sauce, anything with an engine, you get the idea. Belts generally aren't on that list (unless you're Bruce Wayne), but this firehose belt from Elvis &…

By Cooper Fleishman
firehose-belt