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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear
By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
1
Fashion
Why The Field Watch Is The Ultimate Spring Watch

The military classic is a remarkable addition to your EDC this season, and these are a few of our favorites.

By Beau Hayhoe
Accessories
Vans Hairy Suede Pritchard

Unless you work in a web 3.0 office, are a craftsman or are self-employed you probably can't get away with sneakers at the office. We love a quality pair of dress shoes as much as the next guy, but there's a certain level of comfort that comes from a pair…

By Cooper Fleishman
hairy-suede-shoe
Clothing
To A Tee: Billy Reid

Blending Southern charm (Alabama, to be specific) with a little New York flavor, Billy Reid's tailored, luxe aesthetic carries over to his line of t-shirts. Pulling influences from music and good ol' southern cooking, while the graphics might be lighthearted, the attention to detail shown on these tees is not.…

By BSacco
t-a-t-billy-reid
Accessories
Fossil Terrain Bags

There are but a few companies that consistently deliver products we don't just think about buying - we actually do. Everyone's favorite tech fruit company is definitely on the list, but so is Fossil, mainly because of their bags. The latest collection, Terrain, features bags made of leather and canvas…

By Cooper Fleishman
fossil-bags-2
Fashion
Nixon The Genie

If you're trying to communicate with your mothership to arrange transportation home (or give yourself a migraine), the only wristwatch that's likely to do the job is a number from Tokyoflash. Back here on planet Earth, we have slightly more mundane needs. Namely the fact that a, it needs to…

By Cooper Fleishman
nixon-watch-genie
Clothing
Hoodie Buddie T-Shirts

You know that favorite t-shirt of yours? The one that's riddled with all manner of holes and stains that you still refuse to throw out (Ramones, anyone?) because you can wear it whenever you're not in public. Yeah, that t-shirt. Well, it's about to get replaced. Hoodie Buddie took their…

By Cooper Fleishman
hoodie-buddy-tees