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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
How to Layer Like an Italian This Winter
By Cool Material
Black Book: 13 Products Our Editors Loved in October 2026 Black Book: 13 Products Our Editors Loved in October 2026
Fashion
Black Book: 13 Products Our Editors Loved in October 2026

The products our editors have been obsessed with in October 2026.

By Cool Material
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style
Fashion
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

By Beau Hayhoe
Fashion
Legendary Camera Maker Leica Is Making Watches

You know Leica as the German outfit that meticulously crafts next-level cameras. Now the brand has the perfect accessory to pair with the M10 hanging from your neck. Meet the L1 and L2. No, they're not new cameras; they're watches. Both marry creativity and precision just like their photograph-capturing brethren,…

By Mike Newman
Legendary-Camera-Maker-Leica-Is-Making-Watches-1
Clothing
8 Tie-Dye Shirts Any Guy Can Pull Off

Summer means shedding layers, turning to light garments, and letting your tanned skin show. You start thinking about packing up to live a life of beachside leisure. You don swimsuits and dig through your closet for the tie-dye shirt you made in school—tie-dye is in again, you reaffirm yourself. It’s bundled…

By Evan Malachosky
8-Tie-Dye-Shirts-Any-Guy-Can-Pull-Off-Header
Clothing
8 New Clothing Brands You Should Know

It’s hard to define what constitutes a “new” brand. Clothing brands don’t just pop up overnight. It takes a terrific amount of work to start one—establishing a supply chain, creating an online or brick-and-mortar store, designing a product that sells. All that has to happen the first t-shirt, pair of socks,…

By Evan Malachosky
8-New-Clothing-Brands-You-Should-Know-Tablet
Fashion
This Rolex Submariner Just Sold For Over $1 Million

The Rolex you see here is officially the most expensive Submariner ever sold, after it moved for the eye-popping price of $1,068,500 yesterday at Christie's, during the auction house's Evening of Exceptional Watches. "Exceptional" is an apt word here, as this Sub looks little like most of the versions we've…

By Mike Newman
Rolex-Submariner-Sells-Over-1-Million
Accessories
Koio’s Italian Made Sneakers Are Built to Last from Brooklyn to Berlin

Founded in 2014, Koio is redefining the standards for luxury brands around the world by focusing on a few simple principles. First, every part of their manufacturing process takes place in Italy because that's what "Made in Italy" should mean. Second, Koio factories adhere to fair working conditions and pay…

By Cooper Fleishman
Koio-CM-SP-6-14