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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

The Cool Shop The Cool Shop
Fashion
The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

Save up to 25% During Vincero Watches Anniversary Sale

We're not an easy crowd to impress when it comes to watches, but the guys at Vincero Watches manage to do it time and time again. Vincero is one of our go-to brands for affordable, quality and stylish watches. Their new Altitude watch with its 43mm case, dual-time function, luminous…

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Columbia SH/FT Hiking Sneakers

Columbia has been a reliable outerwear outfitter for longer than any of you reading this has been alive. For more than 80 years, the American sportswear company has been trusted with jackets, vests, shells, liners, mid-layers, bags, hiking boots, and some of the best beanies to keep you looking good…

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The Award-Winning Backpack with Intentional Organization at Its Core

You can't travel and expect to get any work done without a laptop, tablet, portable battery, headphones, documents and other accessories. You need a backpack that accommodates and protects all those things while keeping them easily accessible. You need InCase's ICON Backpack. Designed as the ultimate tech-optimized, intentional carrying solution,…

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Seiko 5 Sports Watches Are Coming Back

There's no denying the fact that the Seiko 5 line is one of the best values in mechanical values. Regardless of which specific Seiko 5 watch you're thinking about buying, it's going to be affordable--check out our favorite Seiko watches currently on Amazon--built like a tank and incredibly stylish given…

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Bau Swatch Collection

The Swatch brand of affordable watches bowed back in 1983 to save the prestigious but struggling SMH, or what would become known as the Swatch Group (the parent company of the likes of Omega, Blancpain, Longines, and Hamilton), from an untimely death. The line of fashion-focused affordable quartz watches brand…

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