Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

1
Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
By Cool Material
Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

By Beau Hayhoe
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
Fashion
WHOOP: The Personal Trainer of Fitness Trackers

Fitness trackers are great for monitoring progress and build better habits, but they're not all created equal. If you want to best, you want WHOOP. The WHOOP Strap 3.0 is a lightweight, waterproof and sleek wearable that collects 5 metrics 24/7 to give you the most accurate and granular understanding…

By Cooper Fleishman
whoop-cm-if-12-21-01
Fashion
Q Timex Marmont

Timex is crushing the vintage style quotient with its Q Timex series, and their latest is more dressy than the rest of the lineup. The Q Marmont is a reissue of a 1975 model that's rife with Hollywood leading man style. The gold plated stainless steel cushion case is a…

By Amos Kwon
Q-Timex-Marmont
Fashion
Urwerk Stormtrooper-Inspired EMC TimeHunter

If you're a die-hard watch fan and also happen to love Star Wars Stormtroopers' black-and-white colorway, you'd have to either settle for gimmicky watches or upgrade to the $2,700 Oris Aquis Stormtrooper dive watch. However, now there's a new Stormtrooper king-of-the-hill that trumps all, this $129,000 Urkwerk EMC has been…

By Amos Kwon
Urwerk-Stormtrooper-Inspired-EMC-TimeHunter
Fashion
Unimatic U4-A

The latest release from Italian watchmaker Unimatic is the Modello Quattro ref. U4-A. The watch is significant because it marks a new chapter for the brand and delivers a model based on the Modello Uno watches but with a fixed bezel, as opposed to previous Modello Uno versions with unidirectional…

By Amos Kwon
Unimatic-U4-A
Accessories
nonnative x ASICS SportStyle GEL-YETI TOKYO HI G-TX

The truly unique, military-inspired nonnative x ASICS SportStyle GEL-YETI TOKYO HI G-TX has been redone for 2020. Not only does it come in new beige and black colors, it gets another set of eyelets for an improved fit, and a loop has been added to the heel for wraparound lacing.…

By Amos Kwon
nonnative-x-ASICS-SportStyle-GEL-YETI-TOKYO-HI-G-TX