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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

Praesidus A-11

Microbrand watches are everywhere, and most of them are derivative, frankly. But then there are those that smartly tap into the horological past and create a gem of a reinterpretation. The A-11 from Praesidus out of New York pays homage to the WWII Allied Forces original version by Bulova but…

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Todd Snyder x New Balance Reimagined 997 Triborough Sneaker

New Balance has been making fantastic footwear for more than a century, but the brand really hit their stride in terms of "iconic sneakers" in the 1990s. While they have as many different options as all the other large sneaker houses, one of our absolute favorites has always been the…

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adidas Craig Green ZX 2K Phormar II Collapsible Sneakers

The last time we checked in with adidas and London-born designer Craig Green it was for their collaborative Kontuur I Sneakers that expertly blended unique textures and styles to create a truly memorable pair of kicks. Their latest collab is an all together different shoe built with those same ideals.…

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Archimede 1950-3

If you hate busy watch styles, the Archimede 1950-3 has your number. This is about as classically minimalist as a timepiece can get, and it's all the better for it. In fact, it's so simple, everyone will actually take notice of it. But there's also remarkable artfulness to it thanks…

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WHOOP: The Personal Trainer of Fitness Trackers

Fitness trackers are great for monitoring progress and build better habits, but they're not all created equal. If you want to best, you want WHOOP. The WHOOP Strap 3.0 is a lightweight, waterproof and sleek wearable that collects 5 metrics 24/7 to give you the most accurate and granular understanding…

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