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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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Fashion
The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

‘Retro Watches: The Modern Collectors’ Guide’

We're all for the modern innovations and design ideas that make current watches bulletproof, reliable timepieces capable of doing everything from looking good to tracking you with GPS. There's something to be said for the weird, quirky watches from the '60s, '70s and '80s that were more concerned with breaking…

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John Mayer Designed Casio G-Shock Ref. 6900 Watch

In case you haven't been paying attention to the comings and goings on Hodinkee in the past few years, John Mayer--in addition to being an international heartthrob and renowned singer / songwriter--is a huge watch fanatic that reveres quality timepieces as much as much itself. Unlike some of his contemporaries…

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WHOOP:The Personal Trainer of Fitness Trackers

Fitness trackers are great for monitoring progress and build better habits, but they're not all created equal. If you want to best, you want WHOOP. The WHOOP Strap 3.0 is a lightweight, waterproof and sleek wearable that collects 5 metrics 24/7 to give you the most accurate and granular understanding…

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‘Nike: Better is Temporary’ Book

If you asked anyone to name the most influential sneaker brand in the world, we're willing to bet the unanimous answer across an unlimited sample size would be Nike. The Swoosh has been a cultural phenomenon for almost as long as it has been a thing, and Nike wants to…

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Todd Snyder x Q Timex

The Q Timex is officially an affordable horological icon due to the series' classic design and near-perfect sizing that fits just about anyone. The latest model is a collab with Todd Snyder that delivers a day/date sports-watch look that might just be the Q's best aesthetic yet, even sans the…

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