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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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Fashion
The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

Victory Sportswear Speed Runner

The athletic sneaker's popularity ebbs and flows in modern menswear. This specific piece of footwear, halfway between an honest to god running shoe and a casual sneaker, has seen scores of designers attempt to make it cool through minimalist over-simplification or maximalist colorways. The Speed Runner from Victory Sportswear embodies…

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The History of the World’s Most Expensive Rolex Watch

The Rolex crown logo isn't just a symbol. In the pantheon of Swiss watch brands, Rolex is truly king. Go down the list of Forbes world's 100 most valuable brands, and you'll find Rolex parked at #80. While that might not seem all that high of a rank, consider the…

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Shinola Traveler Watch

Like the patina of their leather goods, Shinola as a brand is only getting better with age. With a dedication to bringing Detroit back on the map as an industrial and creative hub, Shinola continues to build products that look great, function well, and have a price point that’s on…

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Vollebak Off Grid Jacket

What continues to interest me about Vollebak is their dedication to a message: We need to adjust to the changing world - and quickly. The Off Grid Jacket is a culmination of this message in true form. Every detail on the limited real estate of the Jacket is packed with…

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Proof’s Performance Merino Tees and Polos Can Be Worn for 3 Days Straight

When it comes to the clothing basics we reach for everyday, the tee is at the top of the list. When it comes to tees, there's Proof's 72-Hour Merino collection and everything else. Built from the softest and strongest merino wool on the planet, these tees and polos are at…

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