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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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Fashion
The Nike Chapter of My Summer Story

The swim shorts, half-zip, and retro runners that became the 20% of my summer wardrobe doing 80% of the work.

On Cloudmonster Training Shoe

Look, I love a chunky shoe. When it comes to a sole, the bigger the better for me. And adding On’s performance technology only heightens my enthusiasm for the new Cloudmonster running and training shoe. What we’re seeing in the shoe world is a lessening of rigid aesthetics for a…

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The History of Ray-Ban Aviator Sunglasses

If the history of aviator sunglasses sounds familiar, you’d be right. They came up when we were talking about menswear pulled straight out of the military. We were also thinking it was about time we went into deeper detail here, so let’s rehash a bit of what we’ve already written,…

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Nike ACG Air Mada

Nike All Conditions Gear is back, and we love the fact that the Just Do It brand revived it in all the right ways. The legendary ACG Air Mada returns after a long, 28-year hiatus. The athletic hiking shoe bowed back in 1994, and it's been updated for the 21st…

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Bell & Ross BR 03-94 Multimeter

Bell & Ross has made a name for itself by issuing numerous versions of its square-cased flight instrument-style timepieces, and its most colorful iteration has just been unveiled. The BR 03-9 Multimeter uses a vibrant Pulsometer scale for counting heartbeats, an Asthmometric scale for monitoring breaths, and three tachymeter scales…

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The Best Socks for Men in 2022

The humble sock. Often one of the first things we put on in the morning and one of the last items to be replaced in our wardrobe. Unless there’s a hole in the toe or it’s Christmas and you have a present from your Aunt Mildred, how often are you…

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