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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide
By Cool Material
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
Fashion
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

By Lanny Fuller
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
Accessories
Get This Wes Anderson Wallet

Very Troubled Child has produced bags and travel accessories inspired by Wes Anderson’s The Darjeeling Limited, most notably their Savannah pattern, which is reminiscent of the Louis Vuitton luggage suite used in the 2007 film. Since then, they have expanded their lines to include leopards, zebras, and birds (oh my!).…

By Brett Braley
Wallet-1
Fashion
The Pungent History of Men’s Cologne and Perfume

We’re going to take you through the history of cologne, but we wanted to start with a caveat. The history of personal fragrances is a rich person’s history. Perfumery has always cost an enormous amount of time and resources, so most of us regular people would have been walking around…

By Dillon McLaughlin
Silver Oriental Artistic Arabian Oud Perfume / Arabian Oud Perfume with Oud Scented Wood burned in the background with Scented Smoke in the Air
Entertainment
Rolex: The Impossible Collection

Budding watch collectors should add this stunning coffee table book to their library. Rolex is perhaps the most famous watch brand in the world and its reputation as a status symbol and genuinely high-quality watch is unimpeachable. Rolex: The Impossible Collection celebrates the brand's legacy as watchmakers and lays out…

By John A. Paradiso
Rolex-7
Clothing
Wellen Oaxaca Edit Camp Shirts

Is your closet in need of a summer refresh? We've been fans of Wellen's quality yet uncomplicated approach to menswear and we're particularly impressed with their latest collection: the Oaxaca Edit. Combining the Oaxacan craftsmanship with the breeziness of the camp shirt, this collection of short sleeve button-downs is perfect…

By John A. Paradiso
Wellen-Oaxaca-1
Fashion
Look Better, Smell Better and Feel Better With Huron

When it comes to men's grooming products and personal care essentials, we want performance, clean ingredients and quality. It's actually possible now with Huron. Rooted in decades of experience crafting products for the best men's brands in the world, Huron makes premium personal care and grooming essentials with high-performance formulations…

By Pat McLaughlin
Deo In Hand