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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
Fashion
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
By Lanny Fuller
Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Fashion
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

By Cool Material
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

By Beau Hayhoe
The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

By Cool Material
Clothing
Worth the Hype: The Proof 72-Hour Merino Tee Is the Only Travel Shirt You Need

This is Worth the Hype, where our writers and editors put popular products to the test to see if they are, in fact, worth the hype. A couple of months ago, after taking a flight from Denver to Chicago, running across the airport to make a tight connection, and then…

By Nickolaus Hines
72-Hour-Merino-Tee-1
Clothing
Reigning Champ Wants You to Upcycle Your Sweats

Athletic wear brand Reigning Champ recently launched a limited-run collection of deadstock and factory second garments that were recycled into a new life. Inspired by Japanese repair processes, such as sashiko and kintsugi, Reigning Champ partnered with California surf brand Western Hydrodynamic Research to bring new life to these castaways.…

By Brett Braley
Upcycle-1
Fashion
Omega Speedmaster X-33 Marstimer Chronograph

The Omega Speedmaster Moonwatch has a new and very futuristic teammate known as the X-33 Marstimer. The brand teamed up with the European Space Agency to create one of the most unique watches we've seen in a while. It's an analog-digital grade 2 titanium timepiece that uses an MTC function…

By Amos Kwon
Speedmaster-1
Clothing
Mark Your Calendars: You Can Bid on the Kith x BMW i4 M50 on 10/7

50 years ago, BMW built their first electric car to celebrate the Olympic Games in Munich. Now, they're at it again with a revamped i4 M50, in partnership with Kith. The second partnership of theirs, Kith and BMW make electromobility the focus of their combined efforts by designing an all-electric…

By Brett Braley
KITH-1
Clothing
The Newest Rowing Blazers Collection is Gaining Speed

Rowing Blazers, the perennial favorite of streetwear-meets-prep, is known for their mixed bag of collabs. From Babar to Barbour, you never know what you're going to get from the brand. This week, they launched their latest capsule with Sega icon Sonic the Hedgehog. The collection, which includes cashmere sweaters, totes,…

By Brett Braley
Sonic-10