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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

Worth the Hype: The Proof 72-Hour Merino Tee Is the Only Travel Shirt You Need

This is Worth the Hype, where our writers and editors put popular products to the test to see if they are, in fact, worth the hype. A couple of months ago, after taking a flight from Denver to Chicago, running across the airport to make a tight connection, and then…

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Reigning Champ Wants You to Upcycle Your Sweats

Athletic wear brand Reigning Champ recently launched a limited-run collection of deadstock and factory second garments that were recycled into a new life. Inspired by Japanese repair processes, such as sashiko and kintsugi, Reigning Champ partnered with California surf brand Western Hydrodynamic Research to bring new life to these castaways.…

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Omega Speedmaster X-33 Marstimer Chronograph

The Omega Speedmaster Moonwatch has a new and very futuristic teammate known as the X-33 Marstimer. The brand teamed up with the European Space Agency to create one of the most unique watches we've seen in a while. It's an analog-digital grade 2 titanium timepiece that uses an MTC function…

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Mark Your Calendars: You Can Bid on the Kith x BMW i4 M50 on 10/7

50 years ago, BMW built their first electric car to celebrate the Olympic Games in Munich. Now, they're at it again with a revamped i4 M50, in partnership with Kith. The second partnership of theirs, Kith and BMW make electromobility the focus of their combined efforts by designing an all-electric…

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The Newest Rowing Blazers Collection is Gaining Speed

Rowing Blazers, the perennial favorite of streetwear-meets-prep, is known for their mixed bag of collabs. From Babar to Barbour, you never know what you're going to get from the brand. This week, they launched their latest capsule with Sega icon Sonic the Hedgehog. The collection, which includes cashmere sweaters, totes,…

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