Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

The Rolex That Survived a Fighter Pilot Ejection
Watches
The Rolex That Survived a Fighter Pilot Ejection
By Beau Hayhoe
1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

By Cool Material
The Cool Shop The Cool Shop
Watches
The Cool Shop

What I'm buying, wearing, and using, this week.

By Lanny Fuller
1
Watches
Summer’s Best Watches Under $1,500

Summer calls for lighter materials, brighter colors, and watches that can go from the beach to dinner without missing a beat.

By Amos Kwon
Fashion
Breitling Top Time Classic Cars Capsule Collection

Breitling might be a Swiss watch company, but they're paying serious homage to American classic cars from the 1960s with a special line of its colorful Top Time chronograph watch. There are three versions in the new Top Time Classic Cars Capsule Collection: Chevrolet Corvette (red), the Ford Mustang (green),…

By Amos Kwon
Top-Time-Watch-1
Fashion
Bulova MIL-SHIPS-W-2181 Submersible

Bulova has just resurrected a watch that never really was, at least for the layman. The MIL-SHIPS Diver was a prototype created for testing with the U.S. Navy's Explosive Ordnance Divers and Underwater Demolition Team in 1957, but it never saw the light of production. Now, the new MIL-SHIPS-W-2181 is…

By Amos Kwon
Bulova-Sub-1
Fashion
The Novo Streetcar 1912, a Pocket Watch Made From Vintage Railroad Track

Looking for a unique, one-of-a-kind timepiece for a special event? Novo Watch crafts personalized watches from vintage memorabilia. In fact, Novo watches give a new life to forgotten detritus like cargo ships, railroad tracks, and more. The Type 02 Streetcar 1912, for instance, repurposes a trolley track from 1912 Lethbridge,…

By John A. Paradiso
1912-Watch-1
Fashion
J. Crew x Marathon Pilot’s Navigator Watch

Preppy fashion brand J. Crew has once again teamed up with Marathon Watch Company on a special edition of the brand's Pilot's Navigator watch. This J. Crew exclusive features a new dark blue 41mm fibershell case and a 20mm navy and light blue nylon strap. The collaboration watch uses self-contained…

By John A. Paradiso
Marathon-1
Fashion
Casio G-Shock GM2100 Series

It's not like the G-Shock GA2100 "CasiOak" series put the brand on the map. Casio's G-Shock watches have been the near-indestructible darlings of the digital watch world for decades. But the CasiOak series hit all the right notes with its AP Royal Oak leaning without the Royal Oak prices. Now,…

By Amos Kwon
GM2100