Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

1
Watches
Celebrate 150 Years of Craftsmanship With the Bulova Super Seville
By Cool Material
Norqain Makes the Best Luxury Watches You’ve Never Heard Of
Watches
Norqain Makes the Best Luxury Watches You’ve Never Heard Of

The case for an if-you-know-you-know Swiss brand.

By Johnny Motley
Our 10 Favorite Watches From GPHG, the Oscars of Watchmaking
Watches
Our 10 Favorite Watches From GPHG, the Oscars of Watchmaking

This year’s nominees are all about extremes and sparkle, with exceptional examples from Breitling, Bulgari, MB&F, De Bethune, and IWC.

By Karlton Miko Tyack
How the Century-Old Cartier Tank Became a Contemporary Icon
Watches
How the Century-Old Cartier Tank Became a Contemporary Icon

Everything you need to know about Hollywood’s favorite watch—and how to buy one today.

By Brett Braley
Fashion
The 5 Best Automatic Watches, From Affordable To High Style

Today, it’s safe to say that most of the general popular is either sporting a smartwatch or a battery-operated timepiece. Both, of course, have their merit. But if you’re looking to elevate your watch game, might I consider an automatic watch? If you are unfamiliar, an automatic watch is a…

By Brett Braley
5-automatic-watches-that-wind-up-as-you-move
Fashion
RZE Valour Chronograph

You don't have to be a track hound to pull off a good racing chronograph, especially if it's as stylish as the new RZE Valour Chronograph. RZE's watches prove to be impeccably crafted, well-styled, and tremendously wearable all day long. The Valour Chrono is not only right-sized at 39mm, but…

By Amos Kwon
Valour-7
Fashion
The 5 Best Smartwatch Alternatives to an Apple Watch

While Apple seems to have a monopoly on smartwatches, I understand that they’re not everyone’s thing. Some people are Android people. Others don’t need all the bells and whistles of an Apple Watch. Others still simply can’t justify the price tag. There are several things to consider when looking for…

By Brett Braley
Best-Smartwatch-Alternatives
Fashion
The 5 New Watches We’re Most Excited About Right Now

The right watch lasts a lifetime, but there's always room for one more in your collection. Whether you prefer affordable watches, Japanese-made watches, German-made watches, field watches, or just watches that can withstand a rugged lifestyle, there are new releases put out every month to keep an eye on. These…

By Nickolaus Hines
Farer-5
Fashion
Seiko 5 Sports Time Sonar SRPJ45 and SRPJ47

Seiko divers might be pretty conventional, but they represent some of the best values in the watch world because they're attractive, reliable, and affordable. The Seiko 5 Sports line, especially. The “Time Sonar” line of Seiko 5's just issued two new references, the SRPJ45 and SRPJ47, with beautiful translucent dials…

By Amos Kwon
Seiko-Sports-6