Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
1
Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Fashion
How a New York Police Vet Helped Design Two of the Coolest Sinn Watches

Sinn-Spezialuhren out of Frankfurt, Germany is best known for its high-tech tool watches that have one of most robust cult followings in the watchmaking industry. Sinns are more often described as "tool" watches, fulfilling one dedicated function particularly well. Divers, pilot watches, dress watches, and chronographs from Sinn all have…

By Amos Kwon
sinn u1 professional
Fashion
Bertucci Retroform Epic

Bertucci has long been considered an impressive value watch and the latest field watch affirms that notion. The D-3T Retroform features a solid titanium case that is both stylish and incredibly durable. The watch's distinctive patented unibody 42mm case houses a 5-year quartz movement that was developed specifically for this…

By John A. Paradiso
Retro-5
Fashion
Huckberry x Zodiac Bronze Super Sea Wolf Dive Watch

Introducing the ultimate timepiece that effortlessly marries rugged heritage with modern style - the Huckberry x Zodiac Bronze Super Sea Wolf Dive Watch. This collaboration between two icons in their own right, Huckberry and Zodiac, has birthed a watch that exudes timeless adventure while boasting contemporary aesthetics. Crafted for explorers…

By John A. Paradiso
Zodiac-7
Entertainment
G-SHOCK Coffee Table Book

If you're as captivated by the unrelenting allure of G-Shock watches as we are, then you're in for a visual and informational feast with this coffee table book. G-SHOCK takes a deep dive into the world of wrist-bound ruggedness and presents a history of the Casio brand that has earned…

By John A. Paradiso
Gshock-Book
Fashion
The Rise of Titanium as the ‘It’ Metal for Watches

Despite the pervasiveness of smartphones and smartwatches, analog wristwatches are still very popular. In terms of materials used for watches, stainless steel is still the overwhelming favorite because it I s strong, attractive, and reasonably priced. Brands ranging from Timex all the way up to Rolex use stainless steel (although…

By Amos Kwon
the-rise-of-titanium-as-the-it-metal-for-watches