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Tech

The latest in tech: the newest products, most exciting innovations and biggest releases.

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Tech
Black Book: 14 Products Our Editors Loved in July 2026
By Cool Material
The Cool Shop The Cool Shop
Tech
The Cool Shop

What I'm buying, wearing, and using, this week.

By Lanny Fuller
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Tech
The Rise of Prediction Culture

From sports to pop culture, Polymarket is changing how we engage with what happens next.

By Cool Material
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Tech
I Watched USA vs. Bosnia Through the Lens of a Prediction Market

Checking Polymarket throughout the round of 32 game added an interesting perspective to my watching experience. Here are my notes.

By Lanny Fuller
Videos
‘The Dark Tower’ Trailer

Stephen King has published well over 60 books in his prolific career. Many, as you're no doubt aware, have made the jump from page to screen. Never, however, has his self-proclaimed "magnum opus." Until now. Here's your first look at The Dark Tower, the film based on King's epic fantasy-sci-fi-Western-horror series. Matthew…

By Mike Newman
Dark-Tower-trailer-1
Videos
Elon Musk Wants to Solve Traffic With Underground Tunnels

Even when self-driving cars take over our roadways, we'll still have to deal with traffic. Sure, we'll be able to watch movies and play iPhone games in that traffic, but we'll still curse under our breath at the idiot robocars that don't know how to merge. Elon Musk wants to proffer…

By Mike Newman
Elon-Musk-Underground-Tunnels
Videos
This Guy Created an Incredible Commercial for His 1996 Suzuki Vitara

There are marketing videos for sales purposes, and then there is the #BuyMyVitara campaign created by YouTuber Eugene Romanovsky to help with his Suzuki Vitara '96 for sale. Jurassic Park. The Moon. Mad Max. Romanovsky creates an entire video that is far more interesting than the Suzuki he's trying to…

By Cooper Fleishman
1996-Suzuki-Vitara
Tech
DJI and Hasselblad Just Released an Insane Camera Drone

If your aerial photography is feeling a little lackluster these days, DJI and Hasselblad just released a 100MP drone platform. The second collaboration between the two since DJI acquired a majority stake in the iconic camera in January is described as the "world's first 100-Megapixel Integrated Aerial Photography Platform" and…

By Cooper Fleishman
DJI-and-Hasselblad-Just-Released-an-Insane-Camera-Drone-4
Videos
Heineken Just Released the Commercial Pepsi Should Have Made

We recommend that any brand looking to tackle a major social issue in one of its ads pump the brakes. More often than not, you'll be met with overwhelming—and well-deserved—backlash for leveraging something actually important to greedily move your product. You don't want to be the next Pepsi. Heineken, however,…

By Mike Newman
Heineken-Commercial