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The latest in tech: the newest products, most exciting innovations and biggest releases.

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The Cool Shop

What I'm buying, wearing, and using, this week.

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Tech
The Rise of Prediction Culture

From sports to pop culture, Polymarket is changing how we engage with what happens next.

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Tech
I Watched USA vs. Bosnia Through the Lens of a Prediction Market

Checking Polymarket throughout the round of 32 game added an interesting perspective to my watching experience. Here are my notes.

Virgin Galactic Just Unveiled the Interior of Their Spaceship

Sir Richard Branson has made it abundantly clear that Virgin Galactic will be getting people into space as soon as humanly possible. After opening Spaceport America in Las Cruces, New Mexico and then showing off the Virgin Galactic Spacesuit they made with Under Armour, they finally revealed the interior of…

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Samsung’s Latest Galaxy Z Flip Phone Has 5G

As much as we love the convenience of having access to everything with a simple finger touch authenticated by face recognition, we still long for the simpler, smaller days of flip phones. The Samsung Galaxy Z Flip 5G has all the convenience of a modern Android smartphone while still being…

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Herman Miller Built a Next Level Gaming Chair for Logitech

It doesn't matter if you're talking about keyboards, mice, speakers, chargers or headphones--if you want the best gaming experience possible, you should probably be using Logitech hardware. The brand that everyone has come to respect in the world of computer and gaming peripherals recently branched out through a partnership with…

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‘Adidas vs Puma – The Family Argument That Gave Rise to Sports Marketing’

For most of us, sibling rivalry isn't something we think much about once everyone in the family becomes an adult. But there are a few specific cases where family feuds have led to the splitting of multinational organizations into individual entities greater than the sum of their parts. One such…

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“How I Designed…” The Maserati MC12

After almost four decades of absence from the racing circuit, Maserati heralded their return to motor sport with the Maserati MC12. This limited production, two-seater car was built with the Ferrari Enzo as a base and would go on to become one of the most widely regarded modern tridents to…

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