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Inspired by the design of the Apple MacBook, LIFT is a multifunction device that combines aspects of a stand, case and bag. There’s a built-in handle to make carrying your MacBook Pro easier than putting it in a bag. Interchangeable covers allow you to add a bit of customization while still protecting against daily bumps. When you open LIFT, the handle functions as a stand to give you adjustable height, better typing angles and even cooling. The aluminum frame even has a sliding port cover to prevent dust and gunk from getting in to your ports. LIFT will turn your MacBook Pro into the center of your workspace whether at home, the office or on the go–without requiring extra accessories.

Shift-Infeed

If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.