Heineken

Heineken has teamed up with Boston-based Bodega for a limited-edition piece of retro tech.

What if an ice-cold beer was always within arm's reach? Sure, you could lug around a cooler, but in this scorching heat, there should be an easier solution. Introducing the Heineken B.O.T., part Black Mirror part Roomba/beer cooler. Earlier this week Heineken introduced the Beer Outdoor Transporter (or B.O.T. --…

We recommend that any brand looking to tackle a major social issue in one of its ads pump the brakes. More often than not, you'll be met with overwhelming—and well-deserved—backlash for leveraging something actually important to greedily move your product. You don't want to be the next Pepsi. Heineken, however,…