Despite the fact it was founded a mere four decades ago, Swiss watchmaker Swatch has quickly grown to international renown and acclaim because of their watches that always seem to take the latest trends, technologies and styles and combine them into watches that damn near everyone wants to wear–regardless of occasion. From James Bond and Mickey Mouse, to Keith Haring and MoMa, to Bauhaus and Hodinkee, to Pantone and NASA, Swatch watches have always been part of the pop culture lexicon because all of the coolest brands of the day want to partner with them. The latest Swatch Big Bold Watch is composed of a mix of 2/3 ceramic and 1/3 bio-sourced plastic to create an entirely new Bioceramic compound that makes this watch truly unique. With the see-through and deeply structured case, you can see and appreciate all of the inner-workings of the watch whilst also enjoying the pristine construction that protects everything. The Swatch Big Bold Bioceramic Next Watches will be available starting on 4/20 in blue, black, grey, pink and white colorways. Order yours below before your favorite colorway sells out.