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Probably the least expected and possibly coolest collaboration to hit my inbox lately is Kith for the American Museum of Natural History. Taking design elements from the most exciting exhibits, Kith has produced a large capsule collection with screenprinted dinosaur skulls, Western landscapes, and herpetological wonders.
Kith has added their own sense of brand to the line-up with Yankees caps cross-collaborated with museum motifs and a wide array of tees for just about any exhibit at the museum.
This is geek chic done impossibly well by a brand that keeps surprising us and a museum who has thought outside the box and succeeded at bringing attention to the institution for a new demographic.
