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TAG Heuer Link Up With Kith for a Redesign of Retro Formula 1 Watches

TAG Heuer revitalizes its line of Formula 1 watches with a colorful collaboration with streetwear legends KITH.


In a groundbreaking move, TAG Heuer has teamed up with streetwear icon Kith to inject new life into their Formula 1 line from the ’80s. This partnership isn’t just about slapping logos together—it’s a genuine effort to merge automotive heritage with street-savvy style. Inspired by racing legend Jack Heuer’s innovations, the Formula 1 watches of yesteryear are reborn, maintaining their iconic quartz movements but now encased in modern materials like Arnite plastic and stainless steel.

The nostalgia doesn’t stop with the materials. Kith’s Ronnie Feig, whose love affair with watches began with a TAG Heuer Formula 1 gifted by his mother, spearheaded the collaboration. The result? A bold reinterpretation of a classic, emblazoned with the unmistakable Kith branding right on the dial—“Kith Heuer” to be exact. This isn’t just a watch; it’s a testament to personal style and the evolution of two industries colliding. With limited runs tailored to specific Kith boutiques worldwide, these pieces are bound to turn heads, even at a not-so-budget-friendly price point of $1,500.

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