The Pulsar Time Computer was the first commercial LED digital watch, and it created a firestorm with its red display. The gold version cost $2,100 or more than a Rolex at the time. Its short life (1970-1977) was abruptly ended thanks to cheaper, less energy-consuming LCD watches. The hype for the Pulsar Time Computer, however, was nothing short of astronomical. Even Roger Moor’s Bond wore one in Live and Let Die, which is a huge bragging point for any watch brand, especially so for a digital timepiece. Hamilton just created an eminently desirable issue called the PSR that comes in two formats, one stainless steel and one in gold PVD. The screen is now an OLED/LCD hybrid that keeps the pushbutton illumination feature (used on the original to conserve power), and it carries the same ethos as the 1970’s version. The gold PVD model will be limited to 1,970 pieces.