The Swatch brand of affordable watches bowed back in 1983 to save the prestigious but struggling SMH, or what would become known as the Swatch Group (the parent company of the likes of Omega, Blancpain, Longines, and Hamilton), from an untimely death. The line of fashion-focused affordable quartz watches brand “Swatch” or “S Watch” has now sold in the hundreds of millions of units and stands as an iconic brand. The new Bau Collection celebrates the 100th anniversary of German Bauhaus design with 25 different models inspired by art. From wacky to sporty and everything in between, the line boasts different sizes and prices, as well as quartz and automatic movements.
More Watches
The Best Tank Watches For Men Are Wearable History for Your Wrist
The retro style and its “hip to be square” ethos add distinguished flair to your timepiece rotation.
Black Book: 13 Products Our Editors Loved in June 2026
The products our editors have been obsessed with in June 2026.
Black Book: 14 Products Our Editors Loved in May 2026
The products our editors have been obsessed with in May 2026.