Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

1
Watches
Are These the Most Underrated Watches of the Year?
By Cool Material
1
Watches
The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

By Cool Material
1
Watches
The 1970 Classic Just Got a 2025 Upgrade

Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.

By Cool Material
1
Watches
Meet the California Brand Redefining the American Watch Movement

Vaer’s timepieces prove world-class craftsmanship doesn’t have to cost a fortune.

By Cool Material
Partner
Nixon’s Latest Watch Collection Bends, Freezes, and Wobbles Time

What happens when a watchmaker decides to take time into a new dimension?

By Cool Material
A045-5359-seeiton3_11zon
Fashion
The NHL Just Picked Its First Official Luxury Sports Watch: NORQAIN

A Swiss independent joins hockey’s biggest stage. Here’s why it's cool.

By Cool Material
NHL Norqain Partnership
Accessories
Bulova Icons Throughout History

From pioneering the celebrity endorsement blueprint to democratizing good timekeeping, Bulova is intrinsically American and inherently New York.

By Karlton Miko Tyack
Bulova Icons Throughout History
Features
The Unique Romance of Wedding Watches

Time together is priceless.

By Karlton Miko Tyack
Omega Seamaster His and Hers
Misc
Why NORQAIN Might Be the Best Swiss Watch Brand You Haven’t Looked at Yet

Independent, family-owned, quietly earning its place on the wrists of serious athletes (Sydney Crosby, et al.) and serious collectors alike.

By Cool Material
hero image