Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Lifestyle
The Most Refreshing Hop Waters, Ranked

The Most Refreshing Hop Waters, Ranked

Crack. Sip. Ahhhhhh.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

New year essentials.

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

New year essentials.

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Nairobi Entrepreneur Creates Super-Tough Bricks from Plastic Waste

If you lack inspiration in your life, just take a look at young Nzambi Matee, a 29-year-old entrepreneur from Nairobi, who decided to do something real about the plastic waste in her country. Her startup company Gjenge Makers is taking tons of plastic waste, combining it with sand, and forming…

By Amos Kwon
Nairobi-Entrepreneur-Creates-Super-Tough-Bricks-from-Plastic-Waste-1
Food
Aleph Farms Cultivated Rib-Eye Steak

If the thought of a plant-based, 3D printed steak makes you want to run for cattle-covered hills, then take a look at this real beef ribeye created in the lab. Israel-based Aleph Farms, along with the Isreal Institue of Technology, just created the very first ribeye steak cultivated in a…

By Amos Kwon
Aleph-Farms-Cultivated-Rib-Eye-Steak
Transportation
Curtiss the One Electric Motorcycle

When it comes to electric motorcycles, there are the rid es that roll out of Alabama-based Curtiss Motorcycles and everything else. Curtiss continues their namesake's century long period of innovation that includes the likes of the Psyche electric motorcycle and Zeus electric motorcycle with the One you see here. Curtiss…

By Cooper Fleishman
Curtiss-the-One-Electric-Motorcycle
Transportation
Arctic Trucks Toyota Hilux AT35

It's too bad we can't get the rugged Toyota Hilux in America (we get the excellent Tacoma, though). It's still sold overseas and is known for its toughness. Arctic Trucks has taken the light-duty midsize truck and outfitted it for serious winter duties. It's called the AT35, and it's meant…

By Amos Kwon
Arctic-Trucks-Toyota-Hilux-AT35-1
Food
TRUFF Mayonnaise and Spicy Mayonnaise

If we're being honest, we have so many handfuls of dozens of hot sauces for different meals, occasions and particular dishes that it can be difficult to pick a single favorite. No one should have to make that decision because of all the previous variables that factor into the equation,…

By Cooper Fleishman
TRUFF-is-Now-Doing-Mayonnaise-and-Spicy-Mayonnaise