Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
partner
Bowl Season Gear by Nike
1
partner
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

It's a Jordan Christmas miracle!

1
Holiday
The Cool Material 2025 Holiday Gift Guides

From style and home goods to EDC and food and drink, we rounded up the coolest gifts of the year.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Transportation
Bugatti Chiron Terracross 4×4 Concept

It's just too bad the Bugatti Chiron Terracross 4×4 Concept is just virtual because it takes the awesome power and speed of the 1,500-horsepower Chiron and adds off-road rallying capability. The rendering done up by designer Rafał Czaniecki shows massive tires, boosted suspension bits, and rally goodies like bull bars,…

By Amos Kwon
Bugatti-Chiron-Terracross-4×4-Concept
Misc
Steve Jobs Original Handwritten Job Application

Whether you're talking about the incredible technological advances, stock prices, product developments or the turtlenecks, Steve Jobs is an icon the likes of which will never be replaced. As such, he's become a celebrity because of his impact on society as a whole--even before his death. Even when you're not…

By Cooper Fleishman
Steve-Jobs-Original-Handwritten-Job-Application-2
Gear
ROM Knife Makes Gorgeous Damascus Knives That Are Actually Affordable

When it comes to knives that look as good as they cut, there's Damascus and everything else. That's where ROM Knife--aka Romance of Men--comes in with their high quality, stylish and razor sharp Damascus steel. Whether you're looking for an ornate folder, a chef's knife or a ceremonial blade /…

By Cooper Fleishman
damascusknives-cm-sp-2-18-01
Transportation
Vanderhall Navarro Electric 4×4

Despite the fact most of us cling to the idea that all cars need to have four wheels, liveries like Vanderhall continue to impress us with their three-wheeled options like the Venice and Carmel. Now, the brand is expanding to the more traditional world of four-wheeled vehicles with what is…

By Cooper Fleishman
Vanderhall-Navarro-Electric-4×4-1
Transportation
Alpha Motor Corporation JAX CUV Electric Vehicle

When it comes to electric vehicles, there are few shops doing it better than Irvine-based startup Alpha Motor Corporation. Following in the footsteps of the impressive vehicle known as the ACE Electric Coupe is the Alpha Motor Corporation JAX CUV Electric Vehicle you see here. This dual motor 4WD behemoth outputs…

By Cooper Fleishman
Alpha-Motor-Corporation-JAX-CUV-Electric-Vehicle-1