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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Home
The Theory Floor Lamp Is on Sale for $75 off Just for Cool Material Readers

We're very particular when it comes to our home furnishings--especially lighting. The Theory Floor Lamp checks all the boxes. In the design department, it's sharp, minimal and blends well with any space. In the functionality department, this LED light has 50,000 hours of illumination in 16+ million colors with 300+…

By Cooper Fleishman
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Misc
Walt Siegl’s New Electric Bike Concept

Walt Siegl is a bike builder that most of us have come to know and love because of his collaborative works like the PACT electric motorcycle that was built in collaboration with Mike Mayberry of Ronin Motorworks. The latest creation is an even more streamlined electric powerhouse that was built…

By Cooper Fleishman
Walt-Siegl-New-Electric-Bike-Concept
Accessories
Oliver Sweeney Explorer Espadrilles Are Built for Anything

When it comes to shoes that outperform what you expect just looking at them, you won't find a brand doing it better than Oliver Sweeney. The Oliver Sweeney Secret Shoe camouflaged everything you need to be to a secret agent, and now, their Explorer Espadrilles you see here meld simple…

By Cooper Fleishman
Oliver-Sweeney-Explorer-Espadrilles-Are-Built-for-Anything-1
Misc
Alpha Motor Corporation Wolf Electric Pickup Truck

Tesla might be responsible for revolutionizing the world of modern electric vehicles with their far-out, futuristic and angular designs, but Irvine-based Alpha Motor Corporation has picked up the reins to make things fun and stylish. The Alpha Motor's journey that started with the ACE Electric Coupe and evolved into the JAX CUV Electric…

By Cooper Fleishman
Alpha-Motor-Corporation-Wolf-Electric-Pickup-Truck-5
Misc
Upcycle Motor Garage Ducati 998 Retro Sportbike

The Ducati 998 Motorcycle is an iconic bike in its own right, but it's also a platform just begging to be customized. That's where Upcycle Motor Garage comes in. Johnny Nguyen from California's Upcycle Motor Garage has once again--looking at you UMG Suzuki GS650 Beach Cruiser--taken a bike we were…

By Cooper Fleishman
Upcycle-Motor-Garage-Ducati-998-Retro-Sportbike-5