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Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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8
Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Lamborghini Miura All-Terrain

Modding a rare, iconic Lambo Miura is tantamount to putting dreds on the Mona Lisa, so it's a good thing this rendering by designer Khyzyl Saleem isn't real (as cool as it is). He transforms the elegant Miura into a stilted beast of a supercar with an elevated ride height,…

By Amos Kwon
Lamborghini-Miura-All-Terrain-1
Home
This A-Frame Cabin Concept Literally Hangs Off a Cliff

If you've been a Cool Material for any amount of time, you know that we love A-Frame cabins whether they're the small, homebuilt operations on private property or larger, complex-style mass-production options for resorts. One thing that's still new to us is the suspended option imagine by Milad Eshtiyaghi Studio…

By Cooper Fleishman
Milad-Eshtiyaghi-Suspended-Cabin-1
Misc
Baltasar Revolt

The Baltasar Revolt is a roofless, windshield-less, race-ready track car that's 100% electric. The bonus here is that you don't need to garage it and get in another car for street duty. The company's goal was to build a street-legal electric car that could transition to the track without any…

By Amos Kwon
Baltasar-Revolt-1
Gear
The James Brand Midland Minimal Titanium Key Hook

Whether you're talking about pocket knives, chef's knives, rulers or other EDC capsule pieces, there are few brands doing it as well at The James Brand. Case in point, The Midland EDC key hook you see here. Originally introduced a handful of years ago, The Midland has been upgraded to…

By Cooper Fleishman
James-Brand-Midland-Minimal-Titanium-Key-Hook-1-new
Home
Pin-Up Houses DIY Gaia Container House

Tiny houses can cost upwards of a couple of hundred thousand dollars, which seems like overkill for undersized. The folks at Pin-Up Houses have something else in mind. Build your own with some affordable full instructions and plans. Their Gaia Container house is actually a smart home that's self-sustaining with…

By Amos Kwon
Pin-Up-Houses-DIY-Gaia-Container-House-1