Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

1
Holiday
The Cool Material 2025 Holiday Gift Guides
1
partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Fashion
This Watch Was Built for the Front Line but Is Stylish Enough For Everyday Wear

You have plenty of watch options for daily wear, but few pack the bulletproof performance and effortless style you'll get from the latest BOLDR Venture Field Medic Watch. Trust us when we tell you the BOLDR Venture Field Medic watch has it all. Ultra-tough and super light 38mm titanium case.…

By Pat McLaughlin
BOLDR-SP-5-31-1
Misc
Maserati Ghibli Hybrid Love Audacious

Although our hearts are loyal to the original 1970s-era Maserati Ghibli grand tourer, this modern Ghibli is certainly an attention-grabber. The Chinese clothing brand CANOTWAIT_ created the Ghibli Hybrid Love Audacious using Maserati's Fuoriserie customization program for a special client. This is version 520 to come out of the program,…

By Amos Kwon
Maserati-Ghibli-Hybrid-Love-Audacious-1
Fashion
Casio G-SHOCK Skeleton Gold Series

Casio has made it clear that their timepieces are just as much about style as they are about functionality and toughness in the field. Their follow-up to the Skeleton Camouflage series is their new Skeleton Gold line of digital watches that are anything but subtle. The lineup shows all that…

By Amos Kwon
Casio-G-SHOCK-Skeleton-Gold-Series-1
Misc
Bussink GT R Speedlegend

Let's say you've grown tired of the run-of-the-mill supercar, and you want to trounce your neighbor's Ferrari. If you have enough coin and were fast enough on the draw, you might have been one of the five lucky owners of the Bussink GT R Speedlegends made. It uses the already…

By Amos Kwon
Bussink-GT-R-Speedlegend-1
Misc
Paul Walker’s ‘Fast & The Furious’ Supra Is Going to Auction

The Fast and the Furious media franchise was an immediate launchpad for almost everyone involved because it combined a whole host of things we all love--fast cars, heists, high stakes, conflict, camaraderie, and the list goes on and on. But at the end of the day, it always came down…

By Cooper Fleishman
Paul-Walker-Fast-and-The-Furious-Supra-1