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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Misc
The BRX Hunter is Ready for the Dakar Rally

Bahrain Raid Xtreme (BRX) may not have done well in the 2021 Dakar Rally, but it has since been updated to go balls out for 2022. Developed by the folks at Prodrive, the Hunter just received 37-inch tires and 17-inch wheel (upsized from 32 and 16, respectively), as well as…

By Amos Kwon
BRX-1
Food
What We’re Drinking: Mr Black x Whistlepig Barrel-Aged Coffee Liqueur, 1792 Bourbon, and More

Welcome to ‘What We’re Drinking,’ a recurring column here at Cool Material. Every other week our team of editors will share our favorite beverages we’ve been enjoying and how you can get your hands on them.

By John A. Paradiso
What-Were-Drinking-7-30-21
Misc
The Alpha Motors SUPERWOLF™ Is a High Performance Electric Truck

Electric cars have quickly grown in popularity over the last few years so it only makes sense that electric trucks would soon follow. Ford made waves with the announcement of its electric F-150 but we've got our eyes on this stunning high-performance electric truck from Alpha Motors. The SUPERWOLF™ spaciously…

By John A. Paradiso
Superwolf-1
Home
Moliving Unveils Luxury Mobile Pre-Fab Hotel Rooms

A hotel on wheels sounds like the punch line to a bad joke. But, Moliving is making mobile hospitality a reality with its newly announced luxury pre-fabricated hotel rooms. Moliving Inc. is a nomadic hospitality company equpping boutique hotels with fully furnished, environmentally friendly modular suites. Pre-fab homes have risen…

By John A. Paradiso
Moliving-4
Gear
Victorinox Swiss Champ Limited Edition Damascus Pocket Knife

When it comes to pocket knives, there is perhaps no more iconic version than the classic Swiss Army Knife. Victorinox just dropped a new limited edition of the Swiss Champ featuring one of our favorite knife features, a Damascus Steel style blade wrapped in a black forged carbon scale finish…

By Cooper Fleishman
Damascus-Knife