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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Food
Gevi’s 2-in-1 Coffee Machine Has Everything You Need to Open a Coffee Shop at Home

When it comes right down to it, the fastest way to our hearts is the perfect cup of coffee. We don't want to have to deal with grinding, measuring, pouring and making a mess. We just want to drink a barista-quality cup of coffee before we have to deal with…

By Pat McLaughlin
Gevi-SP-8-9
Fashion
G-Shock Unveils New Color Options for ‘CasiOak’ Watch

Casio announced an update to its beloved line of G-Shock 'CasiOaks.' The bulky GA-2100 CasiOak tends to sell out fast and Casio has continued to add cosmetic tweaks with new releases. This time is a trio of solid colors (navy blue, tan, and white) on the case and a black…

By John A. Paradiso
GShock-Casioak-1
Features
What Are Bitters, Exactly?

So you've decided you want to make a cocktail. You have your whiskey or rye selected. You have your citrus ready to go. The Demerara sugar cube is at the ready if necessary. The only thing left you have to decide on is the bitters. Everyone knows they need bitters…

By Cooper Fleishman
What-Are-Bitters
Gear
What We’re Buying: Nomad Airpod Case, Mondaine Swiss Railways Watch, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
what-were-buying-8-6-21
Fashion
Erazor is a Portable Electric Razor with Ceramic Blades

When it comes to shaving, I'm a classic guy. I stick to my all-acoustic setup. A handheld, three-blade, razor, and some perfectly fine shaving cream. Do I get the occasional nick or razor bump? Of course. But I'm a stubborn man and I like my routine. That all might change…

By John A. Paradiso
Erazor-1