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Watches
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Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
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Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Home
Snow Peak x Pendleton Icon Blanket

Yep, it's warm blanket season if you hadn't noticed. Instead of grabbing a cheap fleece version from a discount store, get one with real personality, measured warmth, and resilience. Portland, OR-based Snow Peak has partnered with wool apparel and blanket company Pendleton to make the Icon Blanket. The wool and…

By Amos Kwon
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What We're Buying
What We’re Buying: House of Marley Bluetooth Speakers, Outdoor Fellow Candles, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
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Home
Peloton’s Latest Is a Smart Connected System That Helps You Strength Train

At-home workouts were a thing long before COVID. But all of the gym closures cemented their importance to most of our daily lives. Peloton was the end all, be all for plenty of fitness obsessives--for good reason!--but it lacked the strength training component that most of us had to seek…

By Cooper Fleishman
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Fashion
J. Crew Partners with Analog/Shift On Vintage Watch Store

While we've long enjoyed J. Crew's affordable and handsome watch selection, we're particularly excited by their latest announcement. The beloved preppy clothing outfitter has teamed up with vintage and pre-owned watch dealer Analog/Shift for a collection of stunning vintage watches available exclusively at J. Crew. The collection includes 18 watches…

By John A. Paradiso
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Misc
Hyundai Grandeur EV Concept

Count on Hyundai to make nostalgia futuristic. The South Korean brand's latest creation isn't for sale, sadly. To commemorate the 35th anniversary of the Grandeur sedan (which was never sold in America), they turned it into a slick and loungy EV. While there's no word on what kind of electric…

By Amos Kwon
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